In a medium sized bowl, mix all purpose flour and dark brown sugar together. (Add in ground cinnamon now, if using.)
Add in the cold, cubed butter. Using a fork or a pastry blender (pastry cutter), work the butter into the mixture until it is completely combined. (The mixture will sort of resemble a paste and have the consistency of wet sand.)
Sprinkle on top of crumb cake, coffee cake, muffins, fruit crisps, pies, quick breads, etc.
*You can also add in other spices, like nutmeg, cardamom, etc.